December 10, 2020

How this Troy retailer refocused her strategy for the pandemic winter

T&J Handcrafted Soap in downtown Troy
By   – Reporter, Albany Business Review

As a small business owner with lots to do every day, Theresa Van Duyne didn't spend a lot of time trying to sell her products online before the Covid-19 pandemic.

"It sort of got put on the back burner because I was so busy making things and helping customers," Van Duyne said during a phone interview at T&J Handcrafted Soap in downtown Troy.

"Covid definitely made us refocus on our website," Van Duyne said as she made balsam-scented candles for the Christmas holiday season.




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